Sales Question: same sales calls, 20% more conversions

Why we built it

After 100,000+ hours of sales calls, one thing is clear: if a lead has the money and the intent to buy, your team should close that deal. When they don't, something went wrong in the sales process.

Financial capacity+Buying intent=A deal you should close

100 qualified leadsExample

30 closed

70 lost somewhere in the sales process

They had the money. They wanted it. The deal didn't die on the lead, it died on the call.

Humans can't hold the whole call.

A rep can't remember everything a prospect said over an hour. AI can: it keeps every word and uses the prospect's own words at the moment they matter most.

Your rep, 50 minutes in3 of 12 key points

Stuck since JanuaryLosing $4K a monthTried two coachesWife is supportiveWants to quit his jobScared of wasting moneyHas the savingsDeadline in MarchKnows what to doNo accountabilityKids are watchingReady to decide today

Sales Question12 of 12 key points

Ask now

“You said you've been stuck since January and it's costing you $4K a month. What happens if March comes and nothing's changed?”

Training comes after the money is gone.

Most teams review calls and train reps after the deal is lost. We'd rather fix the call while it's happening, before any money walks out the door.

Sales training

Sales call→Deal lost · −$20K→Training next week

Sales Question

Sales call→Guided live→Deal closed · +$20K

The same mistakes, trained again and again.

Reps on calls repeat the same mistakes, so managers repeat the same training. Sales Question puts the right move on screen every call, so the fix doesn't depend on memory.

Week 1Pitched before the consequence↻ Retrained

Week 2Pitched before the consequence↻ Retrained

Week 3Pitched before the consequence↻ Retrained

Week 4Pitched before the consequence↻ Retrained

Every callStep 9 first: consequences, then the pitch✓ Guided

You pay for training and managers, and still lose deals.

The industry standard is around $2K per rep for sales training, and $5K plus 3% for a sales manager. Reps still miss closes. Why pay for all that and keep losing money?

What teams pay today

Sales training$2,000 per rep

Sales manager$5,000 + 3%

Call reviews and retrainingHours every week

Deals still lostEvery month

Sales Question: your best process on every call, live.

So we built Sales Question: the right question, the right pitch and the right answer to every objection, on every call, while the money is still on the table.

One copilot for the whole call

It shifts gears with the call: discovery, then the pitch, then objections. Simple on screen, deep underneath.

B2C13 steps · emotional

✓Reason for the call
✓How long it's been going on
✓What they're doing now
✓Call out the approach
✓How it's affecting them
✓Why invest in a coach
✓What they've done to get help
8Future pacing
9Consequences
10Responsibility
11Commitment scale
12Accountability
13Why now

Ask now · Step 8

“Let's say we help you fix this. Three to six months from now, how would your life be different?”

LogicalEmotional

B2B17 steps · numbers-led

✓Reason for the call
✓Business context
3Metrics
4Duration
5Current approach
6Challenge the approach
7Business impact
8Personal impact
9Why external help
10Previous attempts
11What shifted now
12Future pace, business
13Future pace, personal
14Consequences
15Quantify the consequence
16Why now
17Diagnosis

Ask now · Step 3

“Roughly how many leads are you generating, and how many turn into booked calls?”

SituationImpactFuture and cost

Discovery, B2C and B2B. Two different scripts, not one generic list. B2C runs 13 steps from logic into emotion; B2B runs 17 numbers-led steps from metrics to a diagnosis. It knows the step you're on, skips what's answered, and digs where it matters.

Bridge from discovery

“Based on everything you told me, the leads aren't the problem. It's what happens on the call. Here's how we fix that.”

What they said → what it pitches

“My reps skip steps”→

Pillar 1✓ Presented

Live next-question engine

“They pitch it wrong”→

Pillar 2✓ Presented

Built on your offer

“Deals die on price”→

Pillar 3Now

Objection map

“You said deals die on price. This is where those calls turn around. Do you feel like this can help?”

Deliverables→Questions check→Investment

Pitching. Every pillar is tied back to what the prospect said, checked with a question, then the deliverables, a questions check and the investment.

“I need to talk to my wife first.”8 moves deep · 1 path of 75+

PartnerUnsure → what parts can't
“Before you talk with your wife, do you feel this CAN get you to your goal?”
Prospect: Yes, definitely.
Why it can
“Okay cool. Why do you feel like it can?”
Prospect: It fixes exactly what I'm stuck on.
Would she want it for youYes → why she'd want it
“Do you feel she'd want you to get there, for you and the family?”
Prospect: I'm not sure.
Whose responsibility
“Whose responsibility is it to get to your goal in your own life?”
Prospect: Mine.
The results have been you
“The wins and the losses over the last year, that's all been you, right?”
Prospect: Yeah.
Is it fair to hand it overStill wants to ask → uncertainty
“Is it fair to ask her to decide on something she's never been responsible for?”
Prospect: No, not really.
How would she feel
“When you're at your goal, how do you think she'll feel?”
Prospect: She'd be proud.
The decisionStill hesitant → uncertainty
“So what decision does that version of you make, right now?”
Prospect: Let's do it.

✓ Partner handled by responsibility, not pressure → lock in the yes

Objection handling. A map of 75+ moves, not a list of rebuttals. Here's one real path: the partner objection, handled by taking responsibility, all the way to a yes.

Made for the calls your team already takes

ZoomGoogle MeetMicrosoft TeamsPhone calls on your computer

How Sales Question helps during a call

Sales Question listens to the call

It hears both sides, keeps up with every word, and knows where you are in your script.

12:04

On a call

When the prospect talks, the next question is ready

The next step of your script shows while they're still answering. When they finish, it turns into the exact question for this prospect.

Next in script · Step 3

“What are you currently doing to fix it right now?”

Ask now

“You said you've tried posting daily since January. What are you doing to fix it right now?”

This month · Sales team

Close rate

Before Sales Question20%

With Sales Question24%

Average order

$20,000 → $24,000

Leads lost

6 fewer

More closes from the leads you already have

+20%

Close rate

Reps ask the right question at the right moment on every call, not just on their good days.

+20%

Order value

Deeper discovery and a pitch in the prospect's own words make the full offer an easy yes.

↓ Cost

Fewer missed opportunities

Fewer leads you paid for lost to skipped steps, early pitches and fumbled objections.

Same leads. More cash.

150 leads a month. A normal rep turns each one into $4,000. The same rep with Sales Question closes 20% more deals at a 20% higher order value: $5,760 a lead. Drag the sliders to try your numbers.

A normal sales rep

Leads150

Deals closed (20% close rate)30

Cash collected ($20,000 average order)$600,000

Cash per lead$4,000

Extra cash

+$264K

a month

+$3.2M a year

The same rep with Sales Question

Leads150

Deals closed (24% close rate)36

Cash collected ($24,000 average order)$864,000

Cash per lead$5,760

Without Sales Question, that's $264,000 a month left on the table from leads you already paid for.

Plug in your numbers

Leads per month150

Close rate today20%

Average order value$20,000

With Sales Question: +20% on your close rate and +20% on your order value, so 20% → 24% and $20,000 → $24,000.

Cash per lead = close rate × average order value. The increase is 20% of your own numbers, not 20 extra points. Estimates only; your results depend on your team, offer and leads.

Built for products with high-ticket prices

Priced to pay for itself.

Made for offers with a ticket price from a bare minimum of $1,000 all the way up to $80K and above, where a single extra close covers the software many times over.

$15–20

for a full hour of live calls

1 in 3

calls closed by our users, 1 in 2 for top reps

20–50x

return from a single high‑ticket sale

From client data. Results aren't typical and may vary.

A one-time build for your team, then you pay for the call hours you use.

Step 1 · One-time

Infrastructure build fee

(Depends on the company)

An audit of your offer and sales process
Your scripts, pitch and objections built in
Installed and connected to your tools
Your team trained, with SOPs
1-1 support after launch

Quoted on your demo call.

Step 2 · Monthly

Pricing: usage per hour

Up to 20 call hours a month

$397/ month

Under $20 per call hour

Book a demo See FAQ

Frequently asked questions

How does Sales Question work on a live call?

It listens to the call, transcribes both sides in real time, and shows your rep the next question to ask, the pitch, or the next objection line in a small window next to the call.

Does it join the call as a bot?

No. It runs on your rep's own computer and listens from there. Nobody on the call sees an extra participant.

Does it work for B2B and B2C sales?

Yes. B2C calls follow a strict emotional discovery script; B2B calls follow a numbers-led script with metrics, business impact and a diagnosis. You pick the one that fits your team.

Will it actually know my offer?

Yes. We audit your offer and your sales process, then build Sales Question around them: your pillars, your deliverables, your price and the objections your prospects really give.

Do we have to set anything up?

No. It's done for you: we build it, install it in your company, connect it to your tools, train your sales team and give you SOPs, with 1-1 support after.

What does it cost?

It depends on your team size and call volume. Book a demo and we'll put together a plan for your team.

Sales AI that helps during the call, not after.

Put it on your next sales call.

Book a demo

Same Sales Calls20% More Conversions.